* Connect with potential customers and join their conversations
* Tweak your website to support your social media marketing campaigns
* Promote your products or brand and manage the toughest negative online feedback
* Track marketing campaigns, monitor discussions, and measure success
With viral videos racking up millions of views and Twitter mavens influencing thousands of their friends, social media marketing is an essential new tool for every marketer’s toolbox. The expert authors of Friend With Benefits guide you through the social media landscape, where authenticity and connections are more important than the size of your marketing budget, and real results can be just a few clicks away.